Hubspot has some great tips on writing more effectively in this presentation. Use these tips to move your volunteers and/or donors to support your cause.
March 20, 2012 by Jeff
5 Tips On Writing Compelling Call-to-Action Copy
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October 4, 2008 by Jeff
Jonathan Colman of the Nature Conservancy talks about Facebook and Cause Related Marketing:
Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing