For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor’s commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There’s gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com.

Complements The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks.

Retention Fundraising: The New Art and Science of Keeping Your Donors for Life


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