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Highly effective fundraisers share striking similarities in their attitude, in the way they approach their work, and in the strategies they use to inspire and motivate donors to give stretch gifts. Jerold Panas, in his decades of consulting work, has observed thousands of these great fundraisers up close – staff, board members, and volunteers. To put you on the fast track to becoming an even better fundraiser, Panas delves into each of these key attributes, and along the way supplies countless examples of how you yourself can cultivate these ways of thinking and put them into practice immediately.